Watch FIFA World Cup 2026™ LIVE, FREE and EXCLUSIVE

Cosmetics for men a billion-dollar opportunity

Man applying moisturiser

Source: Getty Images

Men are roughly 50 per cent of the population but make-up is still overwhelmingly marketed towards women.



Share

Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Watch now

Watch the latest news videos from Australia and across the world