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Have you see ads for Neom on social media? What's it all about?

Image released of Neom's futuristic city The Line.

Image released of Neom's futuristic city The Line. Source: Supplied

Advertisements for Saudi Arabia's futuristic design project have made their way to Australia. The Neom project is marketed as an innovative new landscape which experts argue is a way for Saudi Arabia to modernise its image and restore its international reputation.


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By Catriona Stirrat

Source: SBS News


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Advertisements for Saudi Arabia's futuristic design project have made their way to Australia. The Neom project is marketed as an innovative new landscape which experts argue is a way for Saudi Arabia to modernise its image and restore its international reputation.



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