Coworking spaces are popping up around the country, populated by many tech start-ups as the sector gains momentum. But the changing nature of the workforce means traditional tradespeople, like hairdressers, are also rethinking their business models.
Elyston Hayden is among a growing number of salon owners transitioning to a freelance business.
“All my money was going to my staffing so I was getting money in the door, but the money was going straight back out the door,” explains Elyston.
He began leasing out chairs to freelance stylists in 2016. Now, more than 50% of his profits come from chair renters versus his own salon clients.
“They pay me a day fee and it counts for them to use the space," he explains
"They get a key, they get the chair and they can come and go as they please.
"They’re essentially like a contractor and I provide them with space, tools and the facilities.”
“I don’t think it’s just hair, I think everything is going through a big change at the moment.
Elyston currently leases chairs to six freelance hairdressers Source: SBS
"These co-working environments are more collaborative, there’s no alpha in the group, we’re all equals.”
Elyston says the new business model has stripped out his biggest cost, labour, allowing him to lead a more balanced lifestyle.
“I still have a large client base but I’m essentially working more like a freelancer within my own business. Everyone’s got their separate booking systems, they have their own clients.”
While open to expanding the business, for now, Elyston is focused on enjoying his success.
Elyston Hayden Hair is located in Surry Hills Source: SBS
“I feel like the business is finally more successful this year, and I’ve been working so long at it, I kind of just want to focus on just solidifying this a little bit more”
“This is the way that the industry’s heading, I’m kind of just getting in a little bit earlier than some people.”
