To most home owners rugs are merely ornamental, purchased to anchor furniture in a room or to soften the acoustics of hardwood floors.
But Bob Cadry says every rug in his showroom tells a story.
"It's a business we love because we are surrounded by beautiful things," Mr Cadry said.
"Like history, art and value."
Bob's late father Jacques Cadry was a rug merchant in Iran before setting up shop in Sydney in 1952.
He's regarded as a pioneer of the rug industry in Australia.
Despite now being at the helm of the family business, Bob wasn't always interested in following in his father's footsteps.
The Cadrys are known as the pioneers of the rug industry in Australia. Source: SBS
He says an overseas buying tour to Turkey as a teenager changed his mind.
"For me it was something that he did and I was a bit impartial to it, I wanted to fit in and be an Aussie boy," Mr Cadry said.
"Dad was a great historian and he really loved the stories behind the rugs and the people. After traveling with him I started to get more and more intrigued and interested. All of a sudden I was on this magic carpet ride with him and totally intoxicated by it all and thrilled to be a part of it."
A self-described rug scholar, Bob meets with architects, designers and clients.
Handwoven rugs are sourced from all over the world including Persia, India and North Afghanistan.
Multiple showrooms and distribution warehouses in Sydney and Melbourne keep 25 full- time staff busy, along with external factors.
"We're fortunate because of the housing boom and people are focusing on their homes and wanting to find items that have lasting and intrinsic qualities so that's certainly [worked] well for us."
The Cadry's ownership model recently went through a transition period.
Bob Cadry, the owner of Cadry's Rugs. Source: SBS
Bob's brother Eddie is no longer a partner in the business and Bob says his sons are now more involved.
"We were lucky because those things can go off the rails," Mr Cadry said.
"We did get good advice and we did get people who understood the nature of the business and the family because we're a very close family. And what was paramount to us all was that all end up in a place where we were all happy and all comfortable."
Going into business with family can be rewarding but also challenging.
Bob recommends seeking professional advice when working out succession plans and exactly how the business will work.
Online cataloguing of the business is now underway as Bob looks to streamline operations.
He's hopeful that his sons will continue the Cadry legacy and remember the sound advice his father gave him.
"Word of mouth, that was one of the key factors dad said. That your name is on this business and that is the most vital and most important thing to protect and enhance and those values are key to the success of the business today."
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