Nine years ago Hana-Lia Krawchuck and her husband were blessed with a beautiful baby boy, who preferred not to sleep for more than 45 minutes at a time.
This exhausting passage of parenthood would soon reap dividends for the family after Hana tapped in to her creative side.
Hana noticed her son would sleep with his hands above his head when he wasn't swaddled, or wrapped tightly, in a blanket.
She sought to recreate this feeling by sewing a jumpsuit that kept the child's hands above their heads.
"My background is in fashion and textile design," Hana told SBS.
Love to Dream's swaddles are unique in that they allow the baby to sleep with their arms up. Source: SBS
"So I put together a pattern with a little zip-up suit that still allowed him to have his arms up. I gave the samples to my friends to try and...they both rang me and said, 'you're not going to believe it but our babies slept through the night for the first time.'
"It was both of them, so a 100% success rate and that's when I knew we were on to something."
Within four months the brand Love to Dream was launched and a sales team was recruited to handle shipment to 190 stores Australia wide.
Eight years later and the company is exporting to 29 countries and is counted as one of the best zip-up swaddles in Australia.
"We will sell over 750,000 units this year and next year it will be well over one million units," Hana said.
Hana decided to manufacture the materials in Australia, a factor that enabled her to respond quickly to the rapid growth the company experienced.
"I didn't have to wait for the fabric to be made in China and for the sewing and shipping to happen," Hana said.
Love to Dream swaddles are made locally, meaning the product is turned around much quicker than if it was manufactured overseas. Source: SBS
"Instead of three weeks, I was turning around products in two."
The LTD range is constantly expanding with new styles and colours being released.
"I feel very empowered as a female entrepreneur," Hana said.
"You can do it, you just need to execute it. Lots of people have ideas and great ideas, but they don't mean anything if you don't do something about it."
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