Express shot to newcomer’s success

When Anas Ezmigna arrived in Australia as a refugee from Jordan, he trained other refugees with his computer science degree. Little did he know his whole life would change after meeting a Greek barista in a surfing town.

Anas Ezmigna and Penny Saris, founders of Zaaki Espresso.

Anas Ezmigna and Penny Saris, founders of Zaaki Espresso. Source: SBS

Zaaki Espresso – it means delicious.

It’s also associated with what Anas Ezmigna and Penny Saris believe to be the only Jordanian-Greek coffee shop in New South Wales: their business.

They’ve recently participated in Newcastle Council’s Multicultural Small Business Program, which helps refugees and migrants establish and run small businesses over 10 weeks.
The couple bringing the flavours of the Mediterranean and the Middle East to Newcastle.
The couple bringing the flavours of the Mediterranean and the Middle East to Newcastle. Source: SBS
“I arrived here in 2011 then moved to Newcastle to look for a job in 2012,” Anas said.

It was here he met his wife Penny, a Greek-Australian who had been working in cafes.

“Anas is very business-minded so he was like, ‘why don’t we open our own instead of just working for other people?’,” Penny said.

Everyone told them opening a Middle-Eastern shop in their location was a crazy idea and would fail.

But that only fueled a burning desire to start.

They opened Zaaki Espresso and first served sweets and coffee, but eventually moved on to create their own recipes and menu.

“Penny, being Greek, is really good with sweets and has made sweets that don’t exist, such as baklava cheesecake. That’s really big here when people come,” Anas said.
Zaaki Espresso's famous baklava cheesecake.
Zaaki Espresso's famous baklava cheesecake. Source: SBS
But starting a business was overwhelming, and the complexity of the requirements needed to open almost discouraged Anas.

“You don’t know where to start … it was very daunting and I was so confused.”

He’d like to see governments give greater guidance to those wanting to start a small business, saying it can be especially “hard for newcomers to find work”.

“The council started a program called Multicultural Small Business to try get the immigrants and refugees involved in the community and say: ‘OK, we want you to stay’,” Anas said.

Giving back as a participant of the council’s small business program showed him and Penny just how rewarding running a business - that serves a community - can be.
Zaaki Espresso mentors migrants and refugees who want to start their own business.
Penny and Anas mentors migrants and refugees who want to start their own business. Source: SBS
Helping refugees from Africa to Syria and Mauritania, he said it’s important they are made aware of the rules in Australia.

“There are things here they need to learn, there’s a process here they need to go through, so I was more than happy to mentor and help those people,” he said.

For Penny, it’s always been about: “Offering something different. People are used to always get the same thing. Be unique. Embrace who you are. If you have a passion stick to that and you'll enjoy it more.”

Want to find out the secret to small business success? Tune into #BizSecretsSBS at Sundays 5pm on SBS, stream on SBS Demand, or follow us on FacebookTwitter or Instagram.


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Express shot to newcomer’s success | SBS Small Business Secrets