Fitness trends paving the way for small businesses

A health scare forced the Burns family to reassess their lifestyle, and motivated them to launch a fitness training business, with a difference.

Fitness is now a family affair in the Burns' household

Wayne Burns and his sons Javier and Kody take a turn on the ropes. Source: SBS Small Business Secrets

Four years and 40 kilograms ago, Wayne Burns took a long look in the mirror: he needed a change.

He and his wife Lorelai's younger son had just been diagnosed with type 1 diabetes, and as a long-haul truck driver, Wayne's own health was deteriorating.

"It was one of those mirror moments where you think, this isn't where I want to be, and I had the goal of setting a good example for the kids and the family," Wayne said.
Wayne Burns says he has "a lot less money" but is extremely happy with his new life.
Wayne Burns says he has "a lot less money" but is extremely happy with his new life. Source: SBS Small Business Secrets
After taking the leap and leaving a full time salaried role behind the wheel, Wayne studied to become a fitness trainer and set up a home business - but he went well beyond four walls.

The family's front lawn in Bringelly has since made way for obstacles engineered to mimic those used in events like the Spartan Race Tough Mudder series.

"We originally just built it as an obstacle training facility for adults because we realised there was nothing around, there are all these races but nowhere to actually train for them," Lorelai said.
As a mental health nurse, Lorelai Burns sees the positive impact of exercise on overall wellbeing.
As a mental health nurse, Lorelai Burns sees the positive impact of exercise on overall wellbeing. Source: SBS Small Business Secrets
The obstacle course soon filled another gap: Mums and Dads wanted to come to training - but childcare was an issue.

"We were listening to the people, the adults who were coming in and training and hearing that they'd like to bring their kids," Wayne said.

"So I sped up my qualifications and did a children's' training course and we started taking them out and running trainings."

What the Burns didn't anticipate was how popular this new side of the business would become; at $20 to $30 each, at least 50 of the 100 or so clients that walk through the gate every week, are children.

"We didn't realise how many uses the course would have. We didn't predict the kids training would be so popular... but as a business you adapt to fit the market and that has been a growing area," Lorelai said.
Most of the business' clientele are under 12 years old.
Most of the business' clientele are under 12 years old. Source: SBS Small Business Secrets
The largest revenue raiser is school holiday courses, where children can spend up to four hours being instructed on the course, before they are free to roam.

"Kids need to play, they need to be outside and doing things like monkey bars, it's a lost skill and it's sad to see them sitting on iPads and screens instead," Wayne said.
Burns Outdoor Obstacle Training cost more than $60,000 to launch.
Burns Outdoor Obstacle Training cost more than $60,000 to launch. Source: SBS Small Business Secrets
A year in, the business is yet to recoup more than 60,000 in set-up costs, but the Burns say they have already achieved what they wanted from the venture.

"Truck driver Wayne earned more money and it was more stable... but obstacle trainer Wayne is extremely happy with his new life."

Want to find out the secret to small business success? Tune into #BizSecretsSBS at Sundays 5pm on SBS, stream on SBS Demand, or follow us on FacebookTwitter or Instagram.

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By Camille Bianchi
Source: Small Business Secrets

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