Foxeys Hangout is cultivating award-winning wines on the Mornington Peninsula

After running Melbourne restaurants and pubs, two decades ago brothers Michael and Tony Lee started planting vines on Victoria's Mornington Peninsula, creating their own label Foxeys Hangout.

Sign to Foxeys Hangout

Source: Supplied

Victoria’s Mornington Peninsula is quickly emerging as one of Australia’s leading cool-climate wine regions.

Brothers Michael and Tony Lee saw the potential early on, and started to plant vines two decades ago.

“Pinot Noir is the wine we’re best known for and, as a cool climate region, we grow many varieties that are well suited to this area,” says winemaker Michael sitting on the deck of their winery, Foxeys Hangout.

“We make a bit of Pinot Gris as well as a bit of Shiraz but mainly it's Pinot Noir, and a lot of Chardonnay,” his brother Tony adds.

Although nearly all their wine is sold locally, via the cellar door, many peninsula restaurants and bottle shops also stock their range.

That’s partly the result of cultivating good relationships with the local food and wine community.

A Lifetime in Hospitality

Michael and Tony Lee co-owners of Foxeys Hangout winery
Brothers Michael and Tony Lee planted their first vineyard in 1997. Source: Supplied
Michael and Tony are old hands at hospitality, as partners for 30 years across five businesses.

“I did my apprenticeship with a Chinese-Singaporean chef, in Melbourne,” says Tony pin-boning an Atlantic salmon as he talks.

“And then my brother and I ran a gastropub, The Argo (in South Yarra).

"But by the time we were in our 30’s with wives and kids, we were less interested in going out to bars after midnight.”

So the pair sold up and bought land on the peninsula, close to a site from which the business takes its name.

Local History Inspires a Brand

Foxes hanging from a tree on the Mornington Peninsula
The tradition of hanging dead foxes from a tree near the site of the vineyard in the 1950s inspired the name Foxeys Hangout. Source: Supplied
The name Foxeys Hangout was inspired by local history.

“Two fox trappers ran a competition to see who could catch the most foxes in one week,” says Michael.

“They were hanging their kill in a gum tree in Balnarring, and so it became a really famous iconic landmark.”

“The local farmers picked up on the idea of hanging foxes in this particular gum tree, so during the 1950’s and 60s there were often up to 20-30 foxes hanging there,” explains Michael.

“The first vineyard that we planted 20 years ago is just down the road from that intersection,” Tony adds.

“So when it came time to name our vineyard,  we didn’t really want to call it Mike and Tony’ s or Lee brothers so we called it Foxyes Hangout, after the local landmark,  where our first vineyard was planted.”

A Family Business Gains Recognition

The Lee family enjoying a family dinner
The extended Lee family all work together at Foxeys Hangout. Source: Supplied
These days, while still small on international scale, Foxeys has become a leading label in Victoria claiming a number of prestigious awards.

Their 2017 Shiraz was awarded gold in its first show outing at the 2018 International Cool Climate Wine Show, held at the Mornington Racing Club.

“It’s great to have wine industry professionals look at your wines in a line-up, and choose yours as the nicest drinking wine regardless of how much it's selling for,” says Tony with obvious pride.

“Foxeys crushes 250 tons per year, and that equates to around 18 thousand cases of wine,” adds Michael.

“For a winery on a worldwide scale, we are a very tiny winery.

"However, given the size of our business, we are one of the medium size businesses on Mornington Peninsula.”

Their three estate vineyards include four acres under cultivation at Red Hill where their cellar door opens Friday to Monday, offering visitors a range of gourmet dishes to accompany wine tasting.

As Tony blow-torches the sliced salmon he was pin-boning earlier, he explains they each have two children and all four now work in the business.

“We work together and we eat together, and in that sense, it’s a family business not just because we’re a family but also because we have that sense of community,” says Tony laying plates of salad Caprese and marinated quail on the communal lunch table.

“It’s one thing to say I’ve got your back, it’s another when you actually do go out and finish the dishes together.”

“There is a history of wine families that pass on the business from one generation to next, and if that happened it would be wonderful,” Michael adds with a smile.




Share
Follow Small Business Secrets
Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector. Read more about Small Business Secrets
Have a story or comment? Contact Us

Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector.
Watch nowOn Demand
Follow Small Business Secrets
4 min read

Published

Updated

By Sandra Fulloon
Source: SBS Small Business Secrets


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world