The family-run business has recently invested $15 million into a new factory, aimed at tripling the company's production from 700 tonnes to 2000 tonnes annually.
Despite the increased automation, the company's 600-strong workforce will grow due to a demand for more chocolate.
The increased capacity will help meet rising demand and allow Haigh’s open more stores around Australia.
Haigh's is also considering exporting its much-loved chocolates to overseas markets.
The famous South Australian brand was founded by Alfred Haigh in 1915 and is currently in the hands of the fourth generation of Haighs.
Want to find out the secret to small business success? Tune into #BizSecretsSBS at Sundays 7am & 5pm on SBS, stream on SBS On Demand, or follow us on Facebook, Twitter or Instagram.
