Small Business Check-In: Little Innoscents

We check in with founder of organic baby skin care company Little Innoscents Antonette Golikidis, who we visited last year.

Antonette Golikidis, founder of Little Innoscents. Source: Supplied

Little Innoscents products are made from 100% natural, organic and botanical ingredients and are cruelty-free.

The business began in Antonette Golikidis’ kitchen, making homemade remedies to treat her son’s eczema.

The telecommunications manager also studied aromatherapy on the side, which helped her create her organic recipe.

Soon, word of her miracle formula spread to mums across Australia, and she started receiving requests for batches of her creams.

It took five years for the business to turn a profit, but in 2017 – 10 years on from launching the brand – Little Innoscents’ turnover had lifted to $900,000 - a rise of 31% on the previous year.

Recently, infant formula brand Wattle health Australia acquired 80% of the business, paying $300,000 cash plus $400,000 in shares.

The Little Innoscents range has an extensive distribution network and is now sold in more than 700 stores nationwide.

Its international markets include Dubai, Singapore, Taiwan, and the Philippines.

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