The mumpreneurs helping each other through business and motherhood

Elke Kramer and Kate Hurst are long-time friends who joined their businesses to start up a creative agency specialising in fashion and design.

Common Knowledge co-founder Kate Hurst with her baby boy.

Common Knowledge co-founder Kate Hurst with her baby boy. Source: Supplied

In the age of budding mumpreneurs, long-time friends and business partners Kate Hurst and Elke Kramer offer sound advice.  

“Be gentle on yourself; being a mum is already challenging,” said Elke.

For Kate, support and self-care is crucial.

“We were working on our businesses independently and became disillusioned with the workload, and felt isolated and alone,” she said.

The priorities for these self-proclaimed “over-achievers” had changed, so they merged their businesses together in the pursuit of a better work-life balance.

“Once you have a child, that child matters so much more and you just don’t have the energy,” said Elke.

An accomplished jewellery and accessories designer, Elke joined forces with Kate’s fledging creative business to set up a consultancy and creative agency, specialising in fashion and design.

Elke still runs Studio Elke, but it’s now part of Common Knowledge which does all the branding, digital marketing, social media and web design for the jewellery brand and other products.
Common Knowledge provides creative services, while Studio Elke makes jewellery.
Common Knowledge provides creative services, while Studio Elke makes jewellery. Source: Supplied
“Collective Knowledge offers a whole range of services and this provides a revenue stream for us to keep Studio Elke a really creative project,” said Kate.

“We’ve been able to keep the integrity of the brand because of the fact we have these dual revenue streams.”

Common Knowledge also keeps its business sustainable through online sales, to get rid of old stock, and pop-up sales.

The business is now in its third year and both women admit there have been challenges.

“I fell pregnant right at the conception of the business and at the time I thought, ‘this isn’t going to work’ but Kate had this amazing enthusiasm,” said Elke.

“I signed up for it, I just didn’t realise it would be so soon,” said Kate laughing.

With Elke having to take maternity leave so early in the business, Kate struggled with the extra workload.

“It was very stressful, being overachievers, things took a hit, “she said.

Meanwhile, Elke battled guilt, along with post-natal depression, a condition which affects one in seven Australian women who give birth.

“It was hard, I mean, it was hellish having no sleep and being in that incredibly anxious place.”   

They hired a life coach to help them get through it and communicate better.
Elke Kramer (left) and Kate Hurst.
Elke Kramer (left) and Kate Hurst. Source: Supplied
And when Kate fell pregnant with her second child, Elke was finally able to give back.

“It was incredible. I feel really lucky that we’ve both been able to have this mirrored experience,” said Kate.

“I mean we both have two boys as well.”

With Kate’s youngest yet to turn one, she’s still working three days a week, while Elke works four days.

They also employ two full-time staff and draw inspiration from their own mothers, who were also self-employed.

“We were both always shown it was possible to do both, maybe not perfectly and I think that’s the main thing,” said Kate.

The biggest challenge for both women is having two children under the age of five and juggling the demands of a growing business.

That remains “a work in progress”.

“At the end of the day, we love coming into work and love going home to our kids,” said Kate.

“As long as we get sleep, we can do anything.”

Watch this story at the top of the page, or catch the full episode on SBS On Demand.

Share
Follow Small Business Secrets
Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector. Read more about Small Business Secrets
Have a story or comment? Contact Us

Sharing business secrets of inspiring entrepreneurs & tips on starting up in Australia's diverse small business sector.
Watch nowOn Demand
Follow Small Business Secrets
4 min read

Published

Updated

By Daniela Intili
Source: SBS Small Business Secrets


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world