City slicker entrepreneur Saxon Joye wants to change the way Australians consume dairy products.
In his opinion, modern milk production is compromising the health benefits, taste and shelf-life of the end product.
"We wanted to do something really simple, we wanted to less mess with milk," Mr Joye told SBS.
Enter; Made By Cow, the first cold-pressed milk to be legally sold in Australia.
"Milk's one of those beautiful substances where if you're drinking it on a farm, next to the cow it's got this abundance of qualities," Mr Joye said.
"But with modern milk or milk processing techniques, we take the beautiful product and we… really pull it apart and put it back together again," Mr Joye said.
The concept of his company is relatively simple. He's teamed up with a family run dairy farm in South Nowra, on the New South Wales south coast.
The milk is taken straight from Jersey cows, tested and bottled in Berry and then transported to Sydney to be cold-pressed.
"That basically removes any harmful pathogens, but leaves all the qualities of a raw milk and benefits of lovely unprocessed, unmessed with milk," Mr Joye said.
The Food Standards Code requires milk to be pasteurised, either by heat or by other methods.
It took years of expensive scientific testing before the NSW Food Authority approved High Pressure Processing of milk last year.
In a statement, the authority said Saxon's product isn't "raw milk."
"We call ourselves cold pressed raw, so we do make a distinction between completely unprocessed raw and our process which is the cold pressing," Saxon said.
At the factory in Homebush, 10,000 bottles of milk are cold pressed every week.
They're put under an intense, cold high water pressure to remove harmful pathogens that can cause diseases like E.coli.
But cold pressing comes at a cost to the consumer.
750 ml of Made By Cow milk costs $4.99 at Harris Farm outlets and is the most expensive on the market.
"Certainly our goal is to lower the price point in the market place and just make it a little bit more available to Australian families," Mr Joye said.
Butter and yogurt products are next on the agenda, as the company moves into the next phase.
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