Every year, Australia wastes an estimated $8-10 billion worth of food. It’s a massive problem and one that starts at the farm, where a quarter of fruit and vegetables get thrown away simply because they don’t fit the stringent specifications set by sellers and supermarkets.
But two Australian supermarket chains have recently starting selling ‘ugly food' - cheaper fruit and vegetables that don’t look perfect, but taste just as good as their cosmetically superior counterparts.
With consumers saving money, and farmers getting a return for produce that would otherwise be wasted, it seems like a win-win. But what are the chances of ugly food making serious inroads into food waste? And could it actually be sending a message to consumers that might ultimately make things even worse?
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