Many reports have been written on the importance of touch to human happiness, and the reality is if you're not dating or in a relationship, and too old to climb in to your parents' laps, you're probably starved for affection.
Thankfully, the new Cuddlr app is launching on Thursday that allows people to meet and share an intimate, non-sexual encounter in the terms of their choosing. You can then rate the cuddler for future encounters.
To avoid the blatantly judgemental vibe of apps like Tinder, information like age and gender is omitted. Your profile is restricted to your first name, a single photo, and the number of positive or negative cuddles you've had so far. You can meet in private or in public, request to be the big spoon or the little spoon, and cuddle for as long or as little as you wish.
Here's another way people are choosing string-free snuggles.
What do you reckon - spooky, or sweet?