The world’s largest porn streaming site has released data showing that their traffic has massive drop offs when Game of Thrones screens in the United States.

According to PornHub’s own data analysis, “During the hour the premiere episode aired, Pornhub saw traffic across the United States drop 4%,” the report states. “That’s a considerable amount of traffic considering that Pornhub has over 60 million daily visitors, and the United States ranks as the number one market. Hundreds of thousands of people from House America put their usual Sunday night porn watching on hold to tune in.”

But it’s not all doom and gloom for the rudey nudey website. Turns out people start searching for porn parodies in the leadup to the premiere to whet their appetite. “Searches containing Game of Thrones were slightly above average, but shot up in the days before the season premiere, peaking at 370% on Sunday the 24th,” the data shows.
"Hundreds of thousands of people from House America put their usual Sunday night porn watching on hold to tune in.”
And if last season is anything to go by, post-airing, people are hoping any nudity from the show has made its way online to PornHub. “In our 2015 Year in Review we looked at complete data for Season 5 of Game of Thrones and found that searches not only increased +200% for the Premiere and Finale episodes, but every Sunday night in between also saw an average 80% increase in Game of Thrones related searches.”

Looks like winter is always coming.
*insert smirk emoji*
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