Watch
Celebrating 50 years of Hello Kitty
Published
The popularity of pink globalisation, or the spread of cute goods from Japan to other parts of the industrial world, is often attributed to a voiceless and ageless cartoon girl who many believe is actually a cat. Celebrating her 50th year, Hello Kitty has spawned a legion of fans across the globe, a multibillion-dollar company and represents some of the most far-reaching aspects of Japan’s soft power.
Tags
Share
