Watch FIFA World Cup 2026™

LIVE, FREE and EXCLUSIVE

Watch

Why people are turning to de-influencing on social media

Published
What is de-influencing? SBS Video Producer, Lauren Orrell, explains why people on social media are turning to this new trend in response to the global multibillion-dollar influencer industry.
Tags
Culture
Share

Get SBS News straight to your inbox

Sign up now for daily news from Australia and around the world. You can also subscribe to Insight's weekly newsletter for in-depth features and first-person stories.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Follow SBS News

Download our apps

Listen to our podcasts

Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS

SBS World News

Take a global view with Australia's most comprehensive world news service

Watch now

Watch the latest news videos from Australia and across the world