With the Tour de France just 10 days away, Christophe Mallet and Grace Brown dive into the current buzz in cycling on the SBS Cycling Podcast.
They kick off with a deep look at the Tour de Suisse, where João Almeida’s victory and impressive time trial performance spark questions about team roles within UAE Emirates.
They also explore the growing concerns for struggling teams like Arkea, focusing on the fragile nature of cycling sponsorships.
It's a known problem in cycling that sponsorship is not sustainable for many teamsGrace Brown
The conversation shifts to the bigger picture of financial sustainability in the sport. Grace highlights the instability that comes from short-term sponsorship deals, a challenge many teams face. The duo emphasises that without more secure funding models, cycling teams risk constant financial uncertainty, threatening the future of the sport.
In cycling, milliseconds count. You have to get it rightTimIt
Rounding out the episode, Grace and Christophe explore the cutting-edge world of race timing with experts from Timit. They showcase how precision technology is revolutionising race fairness, safety, and performance tracking.