Does same-day racing create a ceiling or a launch pad for women's cycling? Grace Brown explores why the Santos Tour Down Under’s new format leaves the door open for growth, and why the same decision sparked backlash for Paris-Roubaix.
Visibility is one of the biggest drivers of growth in women’s cycling. Grace compares the broadcast approach behind Santos Tour Down Under and Paris-Roubaix, exploring how overlapping schedules can either limit or expand access to the women’s peloton. She also unpacks why TDU’s commitment to showing both races from start to finish leaves the door open for the sport to keep expanding.
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