Red Bull is set to headline a women’s team, with rising investment pushing salaries and star power to new heights. On the surface, more money in cycling, especially in the women’s peloton, should be a positive.
But Grace asks where that money is really going. As top teams grow stronger and talent becomes more concentrated, other parts of the sport are being left behind. With development pathways shrinking and races disappearing, she questions whether cycling’s economic model needs to change.
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