Download the FREE SBS Radio App for a better listening experience
Whilst we are surviving in a world where matching a bag with shoes or a turban with socks is a ‘thing’, one London-based entrepreneur is busy matching away his turbans with his enviable collection of Rolls Royce cars.
Yes, he owns that many.
Reuben Singh is the chief executive of contact centre company alldayPA and private equity firm Isher Capital and above all has emerged as an internet sensation who is known for rocking the world of netizens with his splurging tendencies.
This time, the Sikh entrepreneur is trending for buying six more Rolls Royce cars in ruby, sapphire and emerald colours. He is calling his new additions his very own ‘Jewel Collection’ which includes the most expensive Rolls Royce sedan-Phantom and the only SUV produced by British luxury car marker - Cullinan.
And they were personally delivered at Mr Singh's doorstep by the Rolls Royce CEO Torsten Muller-Otvos himself.
The car enthusiast now boasts of a fleet .. wait for it .. comprising 20 Rolls Royce in his 'crown' garage.
Famously known as the Bill Gates of Britain, Mr Singh is also the proud owner of a Bugatti Veyron, Porche 918 Spyder, Pagani Huayara, and Lamborghini Huracan alongside the only one in the world Ferrari F12 Berlinetta limited edition.
Reuben Singh's background:
Mr Singh rose to prominence in the mid-1990s when he launched his own retail chain ‘Miss Attitude’ which he later sold to an American financier for an undisclosed price.
He has since held many public appointments and was even invited by the then British Prime Minister Tony Blair to serve on a government advisory panel.
In fact, in 1998 he was listed as the youngest self-made millionaire in the Guinness Book of World Records.
But Mr Singh’s meteoric rise was soon followed by an equally steep fall. In 2005, he lost control of his second firm alldayPA and was eventually declared bankrupt, two years later.
But in 2015, he managed to redeem himself financially and sought back control of his company, which now employs hundreds of people.
What next? For now, Mr Singh is busy amassing wealth and spending it on what he loves the most, his cars because he believes, “So long as no one is hurt, smile and do whatever you want.”