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Pink laddoo

Shamsher Kainth
Published on
Friday, November 27, 2015 - 11:42
File size
5.5 MB
12 min 7 sec
Daizy Maan, a student of Finance and Law at Deakin University, has turned to 'Laddoos', traditional Indian sweet, to generate awareness about gender equality.

Daizy is associated with an international campaign- Pink Laddoo, that encourages people to celebrate birth of girl child.

"Whenever a boy is born, people distribute sweets and celebrate, but we are telling people to celebrate the birth of girls as well because boys and girls are equal."

Daizy, the youngest among four siblings, was born in Australia and was shocked to know what her mother was told when her elder sisters were born.


"When my eldest sister was born, our relatives tried to console my mother as if something wrong had happened. And when my mother distributed sweets after the birth of the second daughter, she was told not to celebrate otherwise her next child would also be a girl."

Daizy plans to bring 'Pink Laddoo' to Australia by launching it in Melbourne and Perth. Pink Laddoo campaign was started in Birmingham in October this year and has received tremendous response from South Asian community.
“The aim is to encourage families to take pride in the birth of all children irrespective of gender and to celebrate the births of boys and girls equally," says Raj Khaira, the UK based founder of the campaign.
Daizy says the campaign would focus on the South Asian communities where bias against the female sex is more prevalent.
"We will be hosting an event at hospitals across capital cities in Australia alongside the global campaign where we hadn out pink ladoos to mothers to celebrate their newborns."
Daizy is also Boroondara's young citizen of the year, and hopes to use her achievement to promote the cause for girls.