It's the ad all of Australia is talking about.
Meat & Livestock Australia (MLA) unveiled their latest lamb campaign, tells the satirical story of how Indigenous Australians met the First Fleet for a beach barbecue.
Subsequent boats belonging to the French, Germans, China, Italians, Greeks, Serbians and New Zealanders all arrive when, just as the multicultural party is kicking into gear, the 'boat people' arrive.
"Hang on, aren't we all boat people?" one person asks.
MLA typically releases a lamb advertisement to time with Australia Day on January 26. This year it did not mention the national day.
For many Indigenous Australians, January 26 is a day that marks the arrival of the British Fleet, and a day about survival.
The reaction on social media has been mixed. Some praised the recognition of Indigenous and multicultural Australians, and references to land rights and 'boat people'.
But others feel that it glosses over the issues many Indigenous people have with Australia Day and the arrival of the Europeans.
And others disliked it specifically because it doesn't mention Australia Day.
In response to the controversy, MLA group marketing manager Andrew Howie said on Thursday: "Ultimately, as the face of Australia continues to evolve and change, we need to make lamb relevant to a diverse, modern Australia. This campaign does that by celebrating the diversity of Australia."
