• Franco-Tunisian baker Mahmoud M'seddi has taken out the title of best baguette-baker in France. (Supplied)
Second-generation baker, Mahmoud M’seddi, will now supply the French president with bread for an entire year.
By
Lucy Rennick

12 Jul 2018 - 12:47 PM  UPDATED 12 Jul 2018 - 12:42 PM

The baguette is one of the great treasures of French culinary heritage, emblematic of pride in tradition and craftsmanship, and important enough (in the eye of the French people and their president Emmanuel Macron) to be put forward to UNESCO as a heritage-listed food item.

President Macron wants UNESCO world heritage status for French baguettes
It's not the first food item to be on the list.

If you’re inclined to try your hand at making one of these crusty, pillowy sticks from scratch, know that there’s a decree in place codifying the difference between a French baguette and a regular old breadstick. It’s been around since 1933, so it’s safe to say the rules of the art are both long-standing and binding – and not everyone is equipped to embark on the journey of the boulanger (French bread baker).

Someone who has proved himself more than fit for the title of master French bread-maker is Mahmoud M’seddi, this year’s winner of the Grand Prize for Best Parisian Baguette. M’seddi is the son of a Tunisian immigrant, and is proof that the idea of ‘Frenchness’, and what it is to be French, is changing, even at a time when the Macron government is turning to more stringent immigration policies.

A baker and his 13-year-old son preserve their Syrian culture through baking bread at a refugee camp
Adam Liaw's visit to Zaatari Refugee Camp in Jordan shows that connecting to people through their food helps better understand the realities of the Syrian conflict.

“My father was a baker in Paris for 30 years,” M’seddi tells SBS. “I was born in the bakery, and I’ve loved everything about the bakery since I was small – the pastries, the bread, the smells.”

As well as significant bragging rights, M’Seddi has won 4000 euros, an amount to go towards supplying the French presidential palace, The Élysée, with his bread for an entire year.

M’Seddi’s eponymous 14th arrondissement bakery toppled last year’s winner Sami Bouttour from Brun Bakery, himself another son of a Tunisian immigrant family. First and second-generation immigrants taking out what has been historically viewed as a very French award is becoming something of a trend – case in point: two-time winner Djibril Bodian from Senegal.

Parisians can sample M'seddi's award-winning bread for themselves.

France is home to the largest Muslim and Jewish populations in Europe, and Paris serves as the country’s multicultural heart. Nothing tells this story quite like the city’s dizzying array of cuisines on offer. Boulangeries run by Tunisian or Moroccan immigrants, ever-busy street market stalls pumping out falafel roll after falafel roll, fruit and vegetable stores run by West African women in the 18th arrondissement – all signs of a modern, culturally diverse metropolis.

And yet, his cultural heritage and the multiculturalism of his city generally aren’t things that are on M’seddi’s mind as he’s baking, even as the winner of the city’s most prestigious award for French bread. 

“People like to remind me of it, yeah, sure,” he’s told NY Times. “Me, I don’t make these distinctions. I couldn’t care less about it. I grew up here. I studied here. I pay my taxes here. It’s true that Tunisia called me after I won. They’re proud. But the Parisians are proud, too.”

For M’seddi, baking is about working hard and being the best. “The French eat a lot of bread,” he tells SBS. “That’s why it’s so important to be good. There is a basic recipe for baguettes that most bakers add to or change in some way, but mine is the one that made the difference.” He takes his work seriously, often working long hours in the bakery to get his dough exactly right.

Check out the crust on the baguettes good enough to serve the French president.

And the hard work has paid off: M’seddi’s baguette was chosen as the best of 138 baguettes baked for the Grand Prize, the judging of which took place earlier this year in Paris. On the judging panel sat Guillaume Gomez, head chef at Élysée Palace, Franck Thomasse, president of the Boulangers du Grand Paris (an association of bakers in Paris), and Sami Bouattour of 2017 Grand Prize fame. All baguettes had to be regulation size – up to 65 cm long and coming in between 250 and 300 grams.

Beyond those specific requirements, not much is known about M’seddi’s baguettes – he insists on keeping the precise method a secret. In any case, no one can argue with a Grand Prize award. Now, how do we arrange an Australian shipment?


Boulangerie Maison M’Seddi

215 Boulevard Raspail, 75014 Paris, France (expect queues around the block)


Five ways with a baguette
Louisiana prawn po’boy

Calling on the best of Southern USA's food heritage, crispy French bread houses grilled prawns coated in a flavour-loaded Southern marinade.

Salmon pâté

This dish is a clever way to use left-over scraps of salmon. It can also be made with salmon fillet, cut into thin strips, or a mixture of fillet and other pieces.

Vietnamese baguette with fried fish cakes (banh mi cha ca)

"The French introduced baguettes to Vietnam, however the Vietnamese created a large variety of delicious and creative fillings to go inside them. This fish cake baguette is one of my favourites as there are great contrasts of textures – from the crisp baguette to the bouncy fish cakes." Luke Nguyen, Luke Nguyen's Street Food Asia

Prawn baguette with minted cabbage and sumac

These are perhaps a little indulgent, but they’re a perfect way to use up any leftover prawns on Boxing Day, and a hamper of these at the beach will make the family forever grateful (I wish!). Don’t skimp on the quality of the bread and be generous with the butter.

Slow-roasted goat baguette (chèvre rôti sur baguette)

Does anything represent the kinship of food between France and Vietnam better than a crunchy baguette? This recipe incorporates tell-tale Vietnamese flavours in a delicious marinade for goat meat, which is slow-roasted and shredded to fill the baguette, along with fresh coriander and chilli.