Matthew and Nick’s new shop venture, A Common Ground, provides many challenges: meeting demand with a varied supply of seasonal local produce; and maintaining commitment to ethically grown and prepared food while managing the bottom line. The shop isn't in the ideal location and a couple of new ideas are needed to increase sales and foot traffic through the shop's doors. They decide selling and shipping seasonal food hampers, along with diverse advertising, might just bolster profits. They embark on a lengthy process of making specific products for their hamper.
Recipes