Annual lamb ad become divisive

 the 2017 Meat and Livestock Australia Australia Day ad

the 2017 Meat and Livestock Australia Australia Day ad Source: YouTube

Meat & Livestock Australia (MLA) unveiled their latest lamb campaign, tells the satirical story of how Indigenous Australians met the First Fleet for a beach barbecue. Subsequent boats belonging to the French, Germans, Chinese, Italians, Greeks, Serbians and New Zealanders all arrive when, just as the multicultural party is kicking into gear, the 'boat people' arrive. "Hang on, aren't we all boat people?" one person asks. MLA typically releases a lamb advertisement to time with Australia Day on January 26. This year it did not mention the national day. For many Indigenous Australians, January 26 is a day that marks the arrival of the British Fleet, and a day about survival. Also, the Chinese turn up with a box of fireworks bought in Fyshwick. Why this ad become divisive? Dong Xing has more details.



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