Good publicity can do wonders for any business. But what makes a PR company stand out to clients? Agency director Mayrah Sonter says it's all about creativity and looking beyond your target market. Hannah Sinclair has the details.
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Culturally-specific communication a pathway to business success
Good publicity can do wonders for any business. But what makes a PR company stand out to clients? Agency director Mayrah Sonter says it's all about creativity and looking beyond your target market. Hannah Sinclair has the details.
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By Hannah Sinclair, Lucy Chen
Source: SBS
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