: France has mounted a campaign to keep its food reputation (AAP) Source: : France has mounted a campaign to keep its food reputation (AAP)
Food has long been a key part of France's cultural influence -- one in three overseas tourists who have been polled cite food as a key reason for their trips there. But many food experts suggest the globalisation of food has eroded that appeal. France is now fighting back with a campaign it calls Good France, dispatching more than a hundred leading chefs abroad to show people what they are missing.
Food has long been a key part of France's cultural influence -- one in three overseas tourists who have been polled cite food as a key reason for their trips there. But many food experts suggest the globalisation of food has eroded that appeal. France is now fighting back with a campaign it calls Good France, dispatching more than a hundred leading chefs abroad to show people what they are missing.
