双十一迫使澳零售商提早开展圣诞节促销活动?

christmas

Christmas decorations have been in the shops for weeks Source: Getty Images

中国的双十一、还有国际上的黑色星期五之类的大型国际促销活动迫使澳大利亚零售商提早开展圣诞节促销活动。


还有两个多月才到圣诞节,但是一些零售商已经在商店里摆满了节日装饰品。

市场推广专家说,现在的零售趋势意味着提早促销是必要的。

Swinburne商学院的西蒙·帕兰特(Simon Pallant)博士说,中国的双十一、还有国际上的黑色星期五之类的大型国际促销活动也迫使澳大利亚零售商提早开展圣诞节促销活动。

西蒙·帕兰特博士还说,由于海外大型品牌零售商进军澳洲,澳大利亚购物者现在对本地零售商有了更高的期望。



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