China expert and President of the Australia China SME Association David Thomas has been doing business with the Chinese both locally and in China for many years. In fact, he is the global 'go to' expert on how to do business with the Chinese and win.
He has just released a simple 'tell all' guide on how to succeed when selling to the Chinese.
According to David, it is all about drinking tea - three cups of tea in fact. While the western world is very transactional based, David explains that the Chinese are very much about building trust and relationships. His 'tell all' guide provides step by step guidance on how to build trust and create successful long term business relationships with the Chinese.
David talked to SBS mandarin about that.
