Watch FIFA World Cup 2026™ LIVE, FREE and EXCLUSIVE

‘The perfect storm’: Why One Nation is so popular right now

Untitled design (3).png

Pauline Hanson's One Nation Party is having unprecedented popularity in the polls. Credit: Getty Images

Pauline Hanson's One Nation Party is enjoying unprecedented popularity in the polls. What does the party's rise mean for social cohesion?


Dr Jordan McSwiney is a senior research fellow at the Centre for Deliberative Democracy at the University of Canberra.

He told SBS Examines the current political conditions — including cost of living pressures, international crises, a terror attack on our shores, and dysfunction among the Liberal-National Coalition — are ripe for One Nation to perform well.

"Did I ever anticipate the polling spike would be so big and so quick? No, not really. I don’t think anyone really did," he said.

A recent Newspoll found One Nation now has the highest primary vote in Queensland, at 30 per cent – above Labor with 27 per cent, and the Coalition at 23 per cent.

In early February, a national Newspoll published by The Australian reported the party had a 27 per cent primary vote – behind Labor with 33 per cent, but much higher than the Coalition’s 18 per cent.

One Nation’s Western Australia leader Rod Caddies told SBS Examines the party's recent success is the result of a "perfect storm".

A familiar story

A similar turn of events happened back in 2016, when Pauline Hanson was voted back into Parliament after 18 years following the Lindt Cafe siege terror attack.

McSwiney said Hanson was "effective at inserting herself into that narrative ... so again here, [she is] leveraging the Bondi discourse to talk about things like national security and immigration, which are obviously key issues that One Nation has quite a lot of issue ownership over."

In this episode of SBS Examines, we ask: why is support for One Nation rising so rapidly?

spk_0

SBS acknowledges the traditional owners of country throughout Australia.

spk_1

From SBS Examines, I'm Olivia Di Iorio. Pauline Hanson's One Nation has been dominating not only the headlines lately, but also the polls. A recent Newspoll found One Nation now has the highest primary vote in Queensland at 30%, above Labor with

spk_1

27% and the Coalition at 23%. And in early February, a national Newspoll published by The Australian reported the party had a 27% primary vote, behind labour with 33%, but much higher than the Coalition's 18%. The party was founded by Hanson in the nineties and has right-wing, populist policies, often campaigning against multiculturalism and migration.

spk_1

It's always been a minor party with some loyal followers, but its recent surge in popularity is unprecedented. In this episode, we ask, why is support for this party rising so rapidly?

spk_1

Three weeks ago, South Australians took to the booths to vote for who will lead their state. It was a Labor landslide, but One Nation went from having no seats in the lower house to four.

spk_1

One Nation members and supporters we spoke to told SBS Examines their rising popularity comes down to a combination of pressures voters are facing. This includes the cost of living, the impact of international crises, a terror attack on our shores, and dysfunction among the Liberal-National Coalition.

spk_2

If we could have wrote a list down to say, "God, could you intervene and have these items happen to make us more politically popular." We couldn't have written a better list than what's happened since the election. And don't get me wrong, we don't want any of this to happen. It's not a good thing, but in my eyes it was completely predictable.

spk_2

Stuart

spk_1

Bonds ran unsuccessfully for One Nation in the seat of Hunter in New South Wales in the 2019 and 2025 federal elections. Planning to run again in the New South Wales state election next year, he says that the South

spk_1

Australian results for One Nation are a good sign for the party.

spk_2

There's no good news for these major parties on the horizon. Interest rate rises, housing prices are going to increase, they haven't got immigration under control. There's no good news on the fuel front. It's all bad news, and that's why people are looking to One Nation and going,

spk_2

"Help", basically, "please someone do

spk_1

something." Both major parties have policies around cost of living, housing, and immigration. Labor has delivered tax cuts and energy bill relief and says their Homes for Australia plan will help tackle the housing crisis. While in 2025 the Liberal Party campaigned on halving the

spk_1

fuel excise, lowering inflation and taxes and reducing our permanent migration intake. But over in Western Australia, One Nation state leader Rod Caddies says the party's supporters aren't satisfied with the major parties' offerings. It's like the perfect storm. He says it's not just Liberal-National voters who are turning to One Nation.

spk_1

And recent polls show that while many One Nation supporters are former Coalition voters, there are also people who previously voted for Labor, independents, and the Greens who now say they would vote for One Nation instead. I get contacted by many

spk_3

different people from different parties that have had enough. They just, whether that be Labor, Liberal... It's not just Liberal,

spk_3

this whole push of saying we're just getting that liberal is just not true.

spk_1

One nation has always campaigned for tightening immigration laws. Their policies include cutting immigration levels by over half a million, withdrawing from the UN refugee convention, and refusing entry to migrants from certain countries. The good

spk_3

migrants understand

spk_3

that they are now Australians, we want to look after Australians first, and that's what One Nation are about. So we're actually defending migrants.

spk_1

A One Nation supporter who asked not to be named told SBS Examine she changed her vote because she feels major parties are prioritising migrants over Australians, citing concerns over public services such as the NDIS and social housing

spk_1

providers. At her request, we're not using her voice. A producer is repeating what she told

spk_4

us. Aussies are always waiting. I think the government is too soft. I think all my family and friends, when I said I like Pauline, everyone said yes, we like her, we support her, we're going

spk_1

to support her. A migrant herself, she moved to Australia from Jordan

spk_1

in the 1970s, she said she's concerned about migration.

spk_4

When I come to Australia, so beautiful, honest, everything going well. Some people do not appreciate this country. People from Europe are much better than Middle East. I am from Middle East, but I can't judge. There's lots of people who respect this country and love this country, do the right things.

spk_1

Dr Jordan McSwiney is a senior research fellow at the Centre for Deliberative Democracy at the University of Canberra. He says the current political conditions are ripe for One Nation to perform well.

spk_5

Did I ever anticipate that the polling spike would be so big and so quick?

spk_5

No, not really. I don't think anyone really did. And you know, over a sort of three to four month period, yeah, One Nation rocketed ahead of the coalition, and that is really quite unprecedented.

spk_1

McSwiney said the biggest factor for the party's rise is the dysfunction within the coalition. Even Liberal opposition leader Angus Taylor said he understands people are disappointed with the party, but we

spk_6

respect the fact that those voters who might be thinking about One Nation.

spk_6

have reasons for wanting to do so, and we have to restore their confidence in us.

spk_5

You know, the two breakups, conservative voters' dissatisfaction with the former moderate Liberal Party leader Sussan Ley, I think that's played quite a

spk_1

big role. McSwinney also said the recent Bondi terror attack has seen voters turning to the party.

spk_1

Much like back in 2016 after the Lindt cafe siege when Hanson re-entered parliament. So again here,

spk_5

leveraging the Bondi discourse to talk about things like national security and immigration, which are obviously key issues that One Nation has quite a lot of, I guess, issue ownership over, and that's on

spk_5

things like the increased salience of immigration and immigration debates and One Nation and others linking that to things like the housing crisis and then internationally there's a lot happening. I mean there's very well documented mainstreaming of the far right globally. Both

spk_1

the Labor and Liberal parties have spoken on migration.

spk_1

In a recent press conference, Deputy Opposition Leader Senator Jane Hume said Australia's migrant story is a part of all our stories.

spk_7

I would lay you odds that most of the people in the room that are asking questions today are either 1st or 2nd generation migrants themselves or have 1st or 2nd generation

spk_7

migrants in their families.

spk_1

While in a recent interview with Sky News, Prime Minister Anthony Albanese said that he thinks One Nation doesn't have any positive solutions. Well, One

spk_8

Nation are a political movement that focus on dividing Australia and pitting Australian against Australian.

spk_1

So what does One Nation's rise in popularity mean for social cohesion?

spk_1

McSwiney said it's a cause for concern. Someone

spk_5

who says that there are no good Muslims in Australia, as Pauline Hanson did the other week, that obviously is not conducive to a pluralistic, tolerant, multicultural society that Australia aspires to be. So if you care about

spk_5

people having the freedom to practise their faith regardless of what it may be, um, without harassment, without being, you know, ridiculed and belittled by federal parliamentarians, then yeah, I think electing a party like One Nation does present a threat to those kind of multicultural, tolerant, pluralistic aspirations that that Australia wants to be.

spk_1

This episode was produced and presented by Olivia Di Iorio. To find out more, visit sbs.com.au/sbsexamines.

END OF TRANSCRIPT

Share