Businesses finding success with social media

Social media has become a vital strategy for attracting customers and selling products. Image: Nik Mirkovic, left, and Alex Tomic (SBS)

The marketing-services company Sensis says the number of small and medium enterprises with a social-media presence has risen from 31 to 48 per cent this year.

But the company says knowing which platform to use -- and when to use it -- is critical.

Here’s the website – http://www.sbs.com.au/news/small-business-secrets.