Ube is experiencing a massive rise in popularity across Australia, driven by high-profile menu additions from major food and beverage brands like Lune Croissant, Starbucks, and Chobani.
Key Points
- Iconic bakeries and global chains are elevating ube's profile by featuring it in popular creations, such as Lune's Ube Pandesal cruffin, Starbucks' seasonal ube lattes, and Chobani's limited-batch creamer.
- Filipino-Australian chefs and advocates sparked the movement by featuring ube in their own bakeries and restaurants, as well as spearheading cultural celebrations like the Ube Festival at Melbourne's Queen Victoria Market.
- Philippine exports of ube products surged by 20% year-over-year in 2025, reaching 1.7 metric tons valued at $2.9 million, with the U.S. and global markets driving the growth.
📢 Where to Catch SBS Filipino
🔊 On Air – Tune in to SBS Filipino on radio stations across Australia and website live stream, and TV Channel 302 from 10 AM to 11 AM AEST daily.
📲 Catch up episodes and stories – Visit sbs.com.au/filipino or stream on Spotify, Apple Podcasts, Youtube Podcasts, and SBS Audio app.
📣 Follow Us on Social Media – Stay updated by following us on Facebook and Instagram.
Share
