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'Educate them about Filipino specialty coffee': How one café owner in Gold Coast is championing Philippine-grown coffee

philippine coffee Maz Espiritu

Filipina entrepreneur Maz Espiritu is helping bring Philippine specialty coffee into the Australian market. Image Source: First Harvest Coffee

Gold Coast Chef Maz Espiritu has been introducing Australia to the hidden gems of Philippine specialty coffee, making it the distinct highlight of her café since its launch in February 2024.


Key Points
  • According to Statista, the Australian coffee sector is on track to hit the $2.5 billion USD mark by the end of the decade, with demand driven by the 'specialty movement' and the social hub that is the local cafe.
  • Espiritu and her husband Jeff, utilised a decade's worth of savings to provide the hefty $250,000 investment required for their cafe, 'First Harvest Coffee'
  • To create additional income streams, Espiritu also operates an e-commerce business where coffee can be purchased wholesale - a strategy designed to directly support the livelihoods of Philippine-based coffee farmers.

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This podcast is for general information only. For specific financial advice, you should consider seeking independent business, legal, financial, taxation or other advice to check how the information here relates to your unique circumstances.


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