'I had to fight for the value that Filipino food brings': Stall owner on claiming her place in the market

After an initial rejection, Tasmanian Annaliza Correa persevered by refining her brand to secure her space as the sole Filipino food vendor among renowned Salamanca Market's 350 stalls in 2020.

Ang stall ni Annaliza Correa sa Salamanca Market sa Hobart ang tanging nagtitinda ng pagkaing Pilipino. Source: Annaliza Correa

Key Points

• According to Statista, annual revenue for food retail in Australia showed consistent growth from 2020 to 2023, increasing from 151.55 billion AUD to 168.45 billion AUD.
• The initial capital for Correa's side hustle 'Correa's Kitchen,' was hefty, amounting to $70,000 AUD as it was a permanent stall.
• Correa splits her primary employment between her roles as a teaching assistant and a kitchen supervisor.

LISTEN TO THE PODCAST

'Pinaglaban ko ang pagkaing Filipino': May-ari ng market stall sa Hobart, itinaguyod ang lutong sariling atin

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