‘It’s a must to engage your clients on social media': Baker on building brand awareness

Brisbane baker Ginger Mendoza- Andersen built her business in 2020 after giving up her nine-to-five job as a commercial cookery teacher.

Brisbane baker Ginger Mendoza on building her pastry business Credit: Supplied by Ginger Mendoza

KEY POINTS

• The number of social media users in Australia is expected to increase between 2024 and 2029 by two point one million users (+8.55 percent), according to Statista.com.
• Mendoza carves out time in scripting, and filming for her social media posts for her business Batch Cookie Bar which has accelerated revenues.
• To scale the business, Mendoza is keen on partnering with team members for upcoming branches and gearing up for grocery -range gluten free and plant based cookies in the near future.

May PERAan' is SBS Filipino's podcast series which features practical, creative and effective ways to earn money.

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‘It’s a must to engage your clients on social media': Baker on building brand awareness

SBS Filipino

11:08Filipino