Nurses-turned-entrepreneurs Marilen Salonga and Irene Gomez entered the NDIS industry in October 2023, citing lead generation and marketing as key challenges as they worked to establish the business in a competitive market. To build awareness and attract potential clients, they attended networking events.
Key Points
- Driven by an annual 9.3% expansion over the five years ending in 2025–26, the NDIS provider market is projected to reach a valuation of $45 billion, according to IBISWorld.
- According to Salonga and Gomez, they invested more than $100,000 in total to establish their business, ‘Hillsberry Care’, with the capital split between the two partners. Unforeseen expenses have included vehicle purchases to service their clients, as well as staff pay rises.
- Given their nursing backgrounds, the business partners provide services across several sectors, including the NDIS, veterans’ services, community nursing, Commonwealth-funded health services, aged care, and veterans’ home care.
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