‘Make sure you have the right purpose’: Entrepreneur on fighting off business-related fatigue

Her desire to help out her hometown Bicol, is one of the reasons why nursing professional Lian Ly put up her own business Bicol’s Best AU.

Lian Ly founded Bicol's Best AU.

Key Points

• Upon receiving a hefty lump sum during her maternity leave, Li put up her business in New South Wales in 2023.
• The business website was a collaborative work between Li, her husband and her sister.
• Competition is not a concern since four of Li’s suppliers are exclusive to her brand.