Multilingual ads a new twist in Labor campaign

As the election campaign heats up for its final weeks, the pace of election advertising will, as usual, do the same. Image: Labor's Maxine McKew celebrating after defeating John Howard in 2007 (AAP)

But the business of advertising will not be entirely "as usual" for the Labor Party.

The Opposition has made a move to attract ethnic-community voters by producing an election ad with multiple subtitles aimed at reaching communities in marginal seats.