'This is where I'm happy': Nurse leaves her job to build a home-based cake business

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From nurse to baker and entrepreneur

After 10 years, Joanne Perea bowed out of her nursing profession and turned to her home-based business.


KEY POINTS
  • Australian desserts businesses are forecast to thrive in the next four years. Statista.com projects the confectionery market to expand by 4.38% (2024-2028) resulting in a market volume of US $16.51 billion in 2028.
  • To monetise social media, Perea advises to use your personal name as the business name is exempt from earning revenues.
  • She is a self-taught cake artist with nearly 1.2 million views and over 33,000 followers.
May PERAan' is SBS Filipino's podcast series which features practical, creative and effective ways to earn money.
Disclaimer: This article is for general information only. For specific financial advice, you should consider seeking independent legal, financial, taxation or other advice to check how the information here relates to your unique circumstances.

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