'Tweaks based on feedback from relatives': Entrepreneur on the perfect recipe

Chef Paulo dela Pena and partner Raquel Baldueza, both full-time workers from Perth, built their side hustle making sweet buns, or 'ensaymadas,' which they started in August 2024.

Credit: Supplied

KEY POINTS

• Revenue in the Confectionery and Snacks market amounts to US $18.26 bn in 2025, according to Statista.
• Partners dela Pena and Baldueza improved the recipe for their business called 'Z'madas' by incorporating tweaks and changes based on friends and relatives' feedback.
• At least $200 AUD was allotted for capital which covers mostly ingredients and moulds.

May PERAan' is SBS Filipino's podcast series which features practical, creative and effective ways to earn money.

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'Tweaks based on feedback from relatives': Entrepreneur on the perfect recipe

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