"When Maria Sharapova posts a photo, I don't look at her, I look at the background. What book lies on her bedside table? Is her bed made? What does her suitcase look like? The best stories can often be found in those hidden clues."
Sebastian Kayser, BILD
For more, listen to Kayser's fascinating life story and his views on the current state of sports journalism and where it is heading, given the unabated advance of Social Media and the athlete driven media agenda.
