Laboratory diamonds can be produced within a few weeks and are more affordable than real ones. Source: Getty / Scott Kleinman
The diamond industry is facing an identity crisis. Natural diamond prices have tumbled as lab-grown diamonds surge in popularity. Physically and optically identical, they can cost around a tenth and can now be produced at mass scale. Their rise is challenging one of the world's most successful marketing stories.
The diamond industry is facing an identity crisis. Natural diamond prices have tumbled as lab-grown diamonds surge in popularity. Physically and optically identical, they can cost around a tenth and can now be produced at mass scale. Their rise is challenging one of the world's most successful marketing stories.
