Religious statesman and Hindu leader Rajan Zed has called this decision shocking. A statement released on his website reads, “Hindus and others, who denounced the highly insensitive ad of Meat & Livestock Australia (MLA), are further shocked at Advertising Standards Bureau’s (ASB) reportedly green signal to apparently reckless marketing strategies of MLA, which had already upset Hindu and other faith communities worldwide.”
ASB has observed that the ad in question promotes harmony and multicultural faith environment. “Following considerable discussion the majority of the board considered that the overall tone of the advertisement is light-hearted and humorous and in their view the intent is to be inclusive in a manner which promotes a harmonious and multi-faith environment," the review read.
