His popularity over the last decade has been growing steadily since then, culminating with him headlining the US Super Bowl in February, with a history making show for the first time almost entirely in Spanish, which set a new global viewership record of more than 4 billion people.
Bad Bunny makes an interesting choice when playing live, choosing to keep with his approach of singing entirely in Spanish, even at an overseas concert where not everyone may understand his lyrics.
It’s a potentially risky move, considering predecessors with Puerto Rican heritage, Ricky Martin and JLo, have resorted to singing in English to attain commercial success among mainstream English-speaking audiences.
