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New trend: Social media is replacing the role of doctors

Peptides are being marketed by wellness influencers but experts say they are unregulated and illegal without a prescription.

Once confined to bodybuilding forums and elite sports scandals, unapproved peptides have now moved into mainstream wellness and are being marketed online as tools for biohacking and longevity. Credit: SBS

The peptide, banned in the world of bodybuilding and elite sports, is now making its way into the mainstream health world and is being marketed online as a tool for biohacking and prolonging life.


The phenomenon of using peptides as injectors for weight loss, anti-aging, and injury recovery is now rampant in society, beyond the boundaries of the bodybuilding community to ordinary people.

Many individuals, including housewives, turn to these compounds because of their easy access via the internet and social media without the need for a prescription, even though the substances are often not approved for human use and lack robust clinical evidence.

Public trust is beginning to shift away from conventional medical authorities towards influencers and testimonials of online communities, which are considered more credible because they share live life experiences and offer solutions at much more affordable prices.

However, this trend holds significant health risks due to the lack of regulation on over-the-counter products online.

Medical authorities such as the TGA have warned that the contents of the vials may not be labelled and potentially contain harmful toxins, while data on long-term side effects are still minimal.

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Drug testing in lab

Despite firm action against illegal sales, tensions between official clinical knowledge and the “folk science” of social media have persisted, fuelled by public frustration at costs as well as bureaucracy of traditional health systems that are considered slow and expensive.

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