What should Indonesian fashion designers do to be able to penetrate the Australian market

Alia Siregar is one of Indonesian fashion designers from Jakarta who participated in the Fashion Show on May 22, 2026, at Federation Square, Melbourne. This event is part of the Sate & Reog Festival 2026, organized by PERWIRA (Indonesian Association of Victoria) in Melbourne.

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Before participating in Satay & Reog Festival in Melbourne, together with other Indonesian designers, Alia Siregar also joined in a Roadshow facilitated by IMFWM PERWIRA in Canberra and Sydney.

What is the characteristic of Alia’s design? Also how do Australians respond to her design? Has she managed to penetrate Australia market after four years joining IMFWM (Indonesian Modest Fashion Week Melbourne)?

Alia Siregar explained all those and other related questions in her interview with SBS Indonesian.

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