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Bridal Makeup: ‘Paes’ Specialist and Makeup Artist

Photo 1: Dr Dewi Cahya Ambarwati, lecturer, cultural figure, and performer from Jogyakarta, 2025. Photo credit: Dr Dewi Cahya Ambarwati 
Photo 2: Wedding photo of Dr Dewi in the Yogyakarta style, 2010. A Private Collection.
Photo 1: Dr Dewi Cahya Ambarwati, lecturer, cultural figure, and performer from Jogyakarta, 2025. Photo credit: Dr Dewi Cahya Ambarwati. Photo 2: Wedding photo of Dr Dewi in the Yogyakarta style, 2010. A Private Collection.

Young people today tend to choose modern makeup artists (MUAs) over traditional bridal makeup specialists (*paes* artists). According to Dr. Dewi Cahya Ambarawati—a lecturer, cultural expert, and performer from Yogyakarta—these modern MUAs focus primarily on achieving a radiant, glowing complexion; they even frequently use colored contact lenses to give the bride a distinctive look.


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Young people today tend to choose modern makeup artists (MUAs) over traditional bridal makeup specialists (*paes* artists). According to Dr. Dewi Cahya Ambarawati—a lecturer, cultural expert, and performer from Yogyakarta—these modern MUAs focus primarily on achieving a radiant, glowing complexion; they even frequently use colored contact lenses to give the bride a distinctive look.


In contrast, Dr. Dewi notes that traditional *paes* makeup involves not only a different aesthetic style but also an underlying philosophy; the *paes* artists themselves must observe certain spiritual practices before applying the makeup.

Furthermore, bridal makeup involves specific patterns or motifs that must be followed, as they embody certain philosophies. For instance, the hairline on the forehead is shaved to ward off bad luck or misfortune in the future.

In her interview with SBS Indonesian, Dr. Dewi explained that Javanese bridal styling encompasses two distinct schools: the Yogyakarta style (gagrak Yogyakarta) and the Surakarta style (gagrak Surakarta). These two traditional Javanese bridal makeup and attire styles originate from the traditions of two separate royal courts: the Yogyakarta Palace (Keraton Yogyakarta or Jogja) and the Surakarta Palace (Keraton Surakarta or Solo). Dr. Dewi also discussed various other aspects regarding the philosophies and traditions associated with these styles during the interview.

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