'Any business can go online, it isn't late to get on social media': Ella Salih

Ella Salih, a Kurdish entrepreneur and marketing specialist from Sydney, launched her own personal hygiene product in the middle of the pandemic in 2020. One year on, she says she has learnt a great deal about managing a business. Ella is now particularly focused on her area of expertise, which is social media marketing, through her company The Socialette. She believes, in order to grow, businesses must engage with their customers online. (Introduction is in Kurdish, and the interview is in English)

Young Kurdish entrepreneur and marketing specialist, Ella Salih Source: Supplied

Ella Salih tells SBS Kurdish that even though "experience is paramount for running a business," learning the technical how to through specific short courses can help an individual to learn the most up-to-date tricks of succeeding in a business.