He clicked selfies as three accident victims bled to death

In a shocking case of public apathy in the northern Indian state of Rajasthan, three men succumbed to their injuries while bystanders took selfies instead of heeding to their cries for help.

Three accident victims die in India as bystanders click selfies, make videos instead of helping Source: ANI

Obsessed with clicking selfies, a man in the northern Indian state of Rajasthan was caught on camera taking a picture as three accident victims lay sprawled in a pool of blood in the background, one of them reportedly pleading for help.

The incident took place in Barmer district where three men on a bike were hit by a passing school van on a narrow road in Chohtan area.

The pictures of the incident that have since gone viral on social media, show an unidentified young man taking a selfie with the victims right behind him, reportedly bleeding to death.

Meanwhile, a video that has surfaced shows a crowd of over a dozen men standing in a semi-circle around the victims, two of whom were alive and could have been saved if they were rushed to the hospital on time, according to the police.

The three deceased all in the age group of 25-30 years were contractual laborers in a cement factory in the western state of Gujarat, who were in Rajasthan to hire new laborers.

Speaking to news agency ANI, Ganagdeep Singla, the Superintendent of Police, Barmer said, "There is a growing insensitivity in people. I appeal them to help police in the matter. It is for humanity's sake that we should first help those who are in need and send them to hospital."

People slammed the behaviour on Twitter and called for action to be taken against the “insensitive” onlookers.

Police should now file fir against these people who indulge in selfie and making video instead of saving lives and creating hurdles.

— संजीव (@sanjeev100176) July 11, 2018

According to San Francisco-based data service provider Priceonomics, India is home to the highest number of selfie-related incidents in the world.

India ranks number one in selfie-related deaths in the world, according to Priceonomics Source: twitter/statista.com/Priceonomics

In 2016, the Indian government had taken stringent measures to address the obsession by developing “no selfie-zones” at vulnerable sites across tourist attractions around the country.

Leading the action was the Mumbai police which had declared at least 16 spots including some of the city's beaches and forts as "no-selfie" zones.